The Liberals need a postive. Is this ad it?
I'm of the opinion that simple works, ads with too much talking and loud music don't.
I don't recall the Goldwater "Daisy" ad having a soundtrack, and that's the type of ad impact the Libs need right now.
This ad, while professionally done, is a bit too complicated; and does not focus enough on a single issue enough to be effective.
C-
